Originally Posted by
SYRRDU
I have been DM since its introduction (and have doubled DM'd several years)and the luster of being DM becomes more dull each day. This is a small gesture that other airlines do and it has been suggested by others including me on other threads. From my point of view DL does not want a loyal FF base, if they did, they would actually hear from their "valued" FFs.
My belief is that DL does not actually want most DMs. What DL want is PAX striving to make SM, GM, PM or DM as that skews the PAX ticket purchasing decisions towards DL.