Q. What type of merchants are in the 'social media and search engine advertising' category?

A. Merchants in the social media and search engine advertising category include social media websites (such as Facebook and Twitter) and online search engines (such as Google AdWords and Microsoft Bing Ads) that advertise a business, brand, products or services. Please note, advertising purchases that are not made directly from a social media website or online search engine merchant may not qualify; for example, advertising purchases made through a third party such as an ad agency or web designer offering related services. Also, purchases from social media websites or online search engines that are not for advertising will not qualify; for example, subscription or app purchases.