Originally Posted by
Goldorak
OPO : OK for Joon, but why not Transavia and avoid all this Joon thing and associated costs ??
While i agree with the other points, I think the 'why not Transavia' has a pretty obvious answer: AF wants to lower its costs but still use those flights for feeder traffic, hence wanting to keep a business class cabin (if only in name - by the way I'm not even sure it will keep the free middle seat?) etc.
I think the multiplicity of brands is ridiculous, but Joon as 'AF minus' is still different in concept from Transavia as 'expensive failed easyJet clone'.