Empty shell as of now, for sure. As usual AF have set the expectations quite high, using their brilliant communication skills (and consultancies). I guess the first pax to FOR and SEZ might be a bit disappointed by the hard product of the A340 if AF do not upgrade the cabins in the meantime. And unfortunately they are very much less brilliant at doing it fast than communicating (ding ding ding NEV and BEST). I really appreciate they have designed new uniforms and amenity kits though that does not make an airline.

Silly venture in the long run, not so sure. A step by step approach to shift a - significant? - part of their operations to an hybrid airline, testing and learning to scale the model like startups do is pretty smart IMO. Like others on this board I see a bit of Silkair, also Scoot, with an AF touch of class. Some details such as the VR headset for J pax will be quite interesting to follow. AF might have decided to crack the future model of flying eventhough the path to success is exceptionally difficult.

I nonetheless fear Joon is really an AF baby by being a great idea poorly executed.