Let's keep things positive! My three reasons people should fly UA:

1. E+ on transcons now includes surprisingly tasty food and free drinks. E+ is also free for Golds+, and occasionally Silvers.
2. United Clubs really are better than they have been in recent memory. Consistent (if not memorable) snacks, better booze and a physical refresh are all appreciated by this elite.
3. The 787 means more non-stop (or single connection) flights for more passengers.