Pick it up for 25k, sometime in the first year good chance to get a 10k pay over time offer, also a good shot at nice upgrades to PRG or Platinum without once per lifetime language and scoop up sync offers along the way. Long-term is up to how much you use the offers and if you scale up with 5 AUs for $30 total/year. I've been getting much better offers on my charge cards (Green, Gold, Biz Platinum) than my credit cards (Delta, Hilton, SPG).