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Thread: Frontier's sales seem to be reaching maximum absurdity
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Old Sep 17, 2017 | 3:32 pm
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iahphx
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It will be interesting to see what happens to Frontier. I don't think they have the critical mass to survive by themselves, so I guess the most likely outcome is still a sale to Spirit. But Spirit may not be doing too well here, either -- check out their stock price. "Basic Economy," while a bad product for consumers, seems like pure genius to me as a way for the legacies to damage Frontier and Spirit. The next year or so will be critical to see if the USA ULCCs can "deal with" this new competitive threat. I don't think the 99% off sales are the solution. After you've run a few of those, what's left -- totally free flights, where you just pay some ancillary fees?
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