<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by RASMguy:
With AA's and any other majors huge presence on the West Coast, I think you're right.
Everyone is going to abandon ship to fly other airlines multiple stops to get to So Cal, etc.
I know AA is looking forward to all the pax willing to fly between SEA and LA via DFW, just for a First Class seat! 
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You make it sound like AS has some kind of stronghold on west coast routes.
Last time I checked, a certain major airline called United Airlines has a significant west coast presence.
The west coast US market is not the same as the Alaska market.