Originally Posted by
cerealmarketer
The key difference was UA offering them against all fare buckets which I wonder if it was a systems limitation at the outset.
No, it was not a systems limitation. It was a business decision. They announced last-seat availability as a "selling point" of their BE product. They backed off of that very quickly, but it was definitely intentional.
I'm thrilled -- and surprised -- to see that this experiment has failed.