Originally Posted by
seat38a
Having been Gold / Platinum / Ambassador at SPG, Marriott and IHG the rubberband seemed really cheap and badly thought out vs what I've received at other chains. I know it is totally a first world problem but did anyone else look at their kit and go ...?
CORPORATE SPEAK
It's meant to look like the best program possible that works at all levels of engagement with Hyatt. The rubber blue band that introduces World of Hyatt logo stands as a visual. A visual to how easy Hyatt thinks you will be able to use World of Hyatt as a window into the people, places and stories that make up each guest’s unique lives. It’s a platform to create a community of engaged travelers. So we don’t just want to welcome you to our world, we want to understand yours.
PLAIN ENGLISH
..........but, but, but, but, but, we wanted it to look cool, trendy, edgy and brash. We spent a lot of money on the marketing of this. Money we've saved by reducing benefits.