Originally Posted by Cheetah_SA

A very well-known safari outfit in South and East Africa told me they were very sensitive to the real and imaginary fears of potential clients. They used to have a mythical "Mrs Schwartz from Philadelphia" as their example of a poorly-informed and deeply apprehensive client. Their acid test for marketing material, news stories etc. was "How would Mrs Schwartz of Philadelphia react?" Shortly after one of their camps opened, a guest was killed by a lion while walking from her bungalow to the main building. They immediately arranged a system of guards to accompany guests and fenced in the camp as soon as was humanly possible. Which was a great pity - it was a freak accident and the camp was aesthetically and experientially less satisfying afterwards. But they had to combat any possibility of that event deterring the skittish Mrs Schwartz's of the world.