The seat Qantas have is http://www.thompsonaero.com/vantage-xl

The Cirrus seat http://www.zodiacaerospace.com/en/products-services/seats/passenger-seats/business-class/cirrus-long-range is being fitted to many Dreamliner aircraft.

Singapore airlines will be the launch customer for the B787-10, it'll be interesting to see how popular their seat will be.