A few weeks back, I told a story about a former GM I worked for who got bumped out of his room and floor because the Sultan of Brunei and his entourage were flying in. He was told he had to move out of his room/floor and the hotel would help him do it for him if he wanted (he was away at a meeting and this was after lunch he got the call from the reservations manager, not the GM).

He was livid and they merely moved him, but never offered any freebies/free upgrades or even a voucher to use for future stay's.

He and the company never went back again to the hotel or sent staff to stay on corporate trips anymore.

The damage from these things can be very very severe for hotels like these who don't realize unless they take care of their guests and if they need to book out the hotel, go out of their way to apologize and make up for it.

**On a side note, I got hammered by other forum members who complained that he could have/should have just done what the hotel asked him to do which was bizzare to me without complaining.