FlyerTalk Forums - View Single Post - Alaska Air Group to Acquire Virgin America [Discussion from April 4, 2016]
Old Aug 21, 2017 | 7:19 pm
  #1614  
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Originally Posted by UAPremierExec
Uhm... are we really comparing a 737 to a 777?

the new AS 737 F cabin is a lot more roomy than on UA/DL/AA 737s of the same size; I know as Ive flown all 3 extensively.
Point is not the type of aircraft, it is whether it is viable to sell domestic F seats on routes with lieflat competition.

Many carriers sell the equivalent of domestic F seats on international routes on the same aircraft as lieflat seats. Conclusion: there is a market for both types of seats at different price points on this type of route.

AA is now going to sell domestic F seats on central->Hawaii routes on the same aircraft as lieflat seats. Conclusion: there is a market for both types of seats at different price points on this type of route.

AS will soon sell domestic F seats in direct competition with lieflat seats on transcon routes with ~2h less flying time than the AA central->Hawaii flights. There has been debate on this thread as to whether or not this will be a viable strategy.
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