Consistently high quality service and predictably clean and comfortable accommodations at all properties on the three continents of the world where I have travelled.

Excellent value for the money at the other Marriott branded properties, each of which is equally predictable in their own way.

Many, many locations so its easy to find a Marriott close to where I want to stay.

Lately (maybe just luck), consistent upgrades to suites and/or executive floor 3 out of last 3 stays.

Concierge lounge guaranteed to Golds like me.

Hard to obtain Gold status compared to other competitors, so we are comparatively treated better.

Earlier this year, beyond excellent assistance from a lowly night desk clerk at a Fairfield Inn when we had a true family emergency (I wrote to Bill Marriott and received a lovely response back).

I would stay at a Fairfield Inn in a heartbeat before I would even consider staying at the competitor's lowest rung property.

Bonus buck deals, Elite packages, etc.

Marriott Vacation Clubs (which can always be rented pretty cheap by comparison) which make travelling with the family SO much easier. Plus they always include daily maid service which is a huge plus for my wife.

and that's just the beginning.

I'm not going to stay anywhere else...and I have read all the negative posts...and comparison posts...its Marriott brand loyalty all the way for me.