As Sharon mentioned, this topic has been discussed frequently both here and on the Hilton board. For my part, I used to not care about breakfast when traveling for work, as a nice bakery was perfectly sufficient. When traveling with family, however, it becomes a bigger deal. My kids have come to look forward to the huge/varied spreads in Asian hotels, and we find it is a huge time savings to eat in the hotel, rather than hunt about for a (safe) place to eat. Usually my kids eat enough at the buffet that they can also forgo a real lunch if we're traveling somewhere difficult to find good options or where they aren't fond of the food choices. So I do choose hotels based on breakfast on family trips, and for these I've found my Hilton honors status tends to be better than my Marriott gold status. Im not sure I've ever stayed at a Hilton in Asia or Europe that hasn't given us breakfast for four, while the Marriott's I've stayed at or contacted are usually quite strict about 2 people only. I'm in India now sandbox had been planning to stay at some Marriotts, but they wanted so much extra for the kids' breakfasts that I opted to stay elsewhere. For our family, the HHonors breakfast benefit is probably worth $50-80 per night in Europe/Asia. I do still often choose Marriott properties when alone for work, but my last few family trips have led me to prioritize maintaining my Hilton status over my Marriott status for the breakfast.