FlyerTalk Forums - View Single Post - Why don't BA sell upgrades for empty seats?
Old Aug 13, 2017 | 10:41 pm
  #42  
Saltire74
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Originally Posted by Hobo1888
I would like to see some evidence that US airlines are doing so poorly allowing their elite travellers to upgrade. AA and UA appear to be doing just fine.

But secondly, what is the value of avois? There are few and far between upgrade opportunities when 3 years ago it was quite easy to take advantage of upgrade opportunities. So it appears the value is really for those who are willing to use avios far in advance to book holiday travel rather than the frequent traveller who has less time to book. I have found them useful in discounting expensive hotel rates.

My thought - if anyone from BA is reading this - is add to the app the ability for Gold and above to bid on upgrades within 12 hours of flight. Create an auction for the seats. Pay with cash or avois. It does not devalue the product as only your most loyal customers are being given the opportunity.
My thoughts.....Gold doesn't always mean most loyal. Just my example as in my 20th year as an Executive Club member and 17,000 LTTP's. If BA were to implement this type of thing, wouldn't it make sense to allow this type of loyal customer to have a bite at the cherry too?

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