I guess this needs investment big or small, but BA is cutting the cost right now, certainly this is not something they prioritised to do. Also for avios, it is not real currency or money, BA may increase the amount of avios for a redemption if they found its too much of a liability as far as I can see.
Originally Posted by
Hobo1888
I would like to see some evidence that US airlines are doing so poorly allowing their elite travellers to upgrade. AA and UA appear to be doing just fine.
But secondly, what is the value of avois? There are few and far between upgrade opportunities when 3 years ago it was quite easy to take advantage of upgrade opportunities. So it appears the value is really for those who are willing to use avios far in advance to book holiday travel rather than the frequent traveller who has less time to book. I have found them useful in discounting expensive hotel rates.
My thought - if anyone from BA is reading this - is add to the app the ability for Gold and above to bid on upgrades within 12 hours of flight. Create an auction for the seats. Pay with cash or avois. It does not devalue the product as only your most loyal customers are being given the opportunity.