FlyerTalk Forums - View Single Post - Why don't BA sell upgrades for empty seats?
Old Aug 13, 2017 | 4:42 am
  #34  
HilFly
30 Countries Visited2M15 Years on Site
 
Join Date: Nov 2009
Location: BOS
Programs: BA Silver, Mucci
Posts: 5,290
Originally Posted by Waterhorse
I think you misunderstand. BA is not protecting the integrity of the cabin - it is protecting it's revenue. You may not like this but BA are not doing this for fun or even to win a single customer's approval. They are doing it to generate revenue and, having done this for a little while now, they have ample evidence that the strategy works. You don't have to like it or even agree with it, your choice is whether you fly with BA or another carrier.
This.

They don't give a flying fig about the integrity of the cabin - just how much money they can make.
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