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Old Aug 7, 2017 | 9:25 pm
  #13  
cfabar1
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Join Date: Mar 2011
Programs: Delta Skymiles
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Element is an extended stay brand. That said, they are exceptionally nice for an extended stay brand - Westin Heavenly Bed, Eco conscious, evening receptions, free breakfast, fashionable rooms, etc. I hope this brand will continue to build out... I will say the older ones are nicer than the newer ones though - look at Element Lexington...

I remember reading an interview with the former CEO of Starwood saying his initial aloft concept was quite different than what Starwood is doing now... I wonder what his goal initially was for that brand...

4 Points was designed initially to be a home for also ran and poorly managed Sheratons they couldn't entirely kick out... A wildly inconsistent brand if you ask me... They go from being pleasant to downright horrid.
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