Originally Posted by
NicoEBG
Time matters for travelers, so providing them with the best facilities and services to make the most of it is paramount at SAS. With this in mind, customer .lounges have become a key part of the experience and Oslo Airport will soon set a new standard in ease and comfort.
Neat, more uncomfortable wooden chairs and broken self-use gates to enter.
The new lounge reflects the lifestyles of today’s travelers and will be filled with exciting new features. For example, you’ll be able to keep fit in a gym, pamper yourself with a massage and test out the latest in Scandinavian innovation in the spacious 900sq m area.
I don't know what innovation Scandinavia has produced in the past decade considering that for most things its at least 2 decades behind. Clearly SAS's market research must have been amongst a group of people that fly ARN-CPH in coach about 3 times a year not actual frequent travellers. Out of all the things you can put in a lounge, a gym is the last thing I'd want to see.
Travelers will, of course, continue to enjoy the benefits of good, healthy food and refreshments at all times, while a barista will be on hand to serve coffee in an atmosphere conducive to both working and relaxing.
Just translating this from SK-marketing speak to reality:
Healthy food means they can serve overdue slices of cucumber instead of actual food.
A barista on hand means that you have to wait for 15+ minutes for sub-par coffee.
An atmosphere conductive to both working and relaxing means that the wi-fi will be permanently broken and that they are most likely reducing or removing the phone/quiet rooms.
“SAS has driven customer experience and innovation since our start in 1946. We are constantly scanning new trends and behaviors to ensure that our products and services fit the needs of our travelers.
If they truly believe this then I would suggest trying out other airlines and lounges to see what needs travelers have.
From the design to the facilities and overall service experience, travelers will enjoy a lounge like no .other, reflecting the way SAS tests new concepts, with customer wishes and feedback playing a central role.
Hah, same pool of feedback as the previous one. Clearly 100+ flight/year customer wishes where not taken into account.
“The concept will safeguard the possibility to work and eat, but we will also add new features that our customers see as natural parts of leading an active and more digital lifestyle,” says Smitt Lindberg.
This is just garbage.
SAS’ overall vision is to make time matter for travelers at every touchpoint. The new lounge in Oslo will give them even more opportunities to maximise that time, the way it suits them best.
Putting a gym in a lounge is a way for travellers to make time matter?
What about edible food, a bar with proper beverages, comfortable seats, functional high-speed wifi and measures against overcrowding? Outside of lounge needs, it would also make time matter if I didn't have to call in twice a week for basic multi-city bookings.