Originally Posted by
acrophobia
Another way to achieve the goal of this change without alienating existing customers would be to introduce a new status level above DM (DM+ or something like that). The requirements for that level would include meeting the spend requirement on MQD alone - no waiver. Perhaps the MQD requirement for the new level would be something like $25K, but still with a 125K MQM requirement. DM+ would have higher upgrade priority, their GUCs/RUCs would clear first, etc. That would feel more like an enhancement for a group of high spenders rather than a downgrade for a group of loyal but lower-spending customers.
Or raise the diamond MQM to 150MQMs and keep the MQD at $15K and throw in a couple more GU's or make them easier to use and bump PM up to 100K MQMs like the third tier for the competition and allow the waiver but throw in a couple GU's like the competition does. That will award their really high spenders while not screwing over the people that have 125+ MQM a year and can't meet the MQD. This would also keep them in line with their competitors for flyers who fly 100K miles a year.
Last edited by jamesteroh; Jul 29, 2017 at 8:36 am