It's all rumour and speculation. When I see an official IAG/BA announcement then I'll believe it. Until then, it's meaningless.

It's really interesting that this drip, drip, drip of negative publicity is turning into a fairly consistent stream of criticism, from much more august sources than the odd management consultant on LinkedIn.

The FT did something a few weeks ago in their big read, the Independent has had a number of stories, as has the Guardian and even the Economist, and now it's the turn of the Sunday Times.

These are internationally read and respected journals that people sit up and take notice of. I fear the rather sad post from Gilbert this morning on Twitter bemoaning that fact that no-one other than a fellow travel blogger recognised him on his current upgrade promotion (sell-out?) has rather missed the point. Or actually is that pretty spot on for the state of BA at the moment?