Very true, except I understand that the new CW product is to be for newly delivered planes. Happy to be corrected But I suspect the point may be why a once market leader could not see the competition from the rear view mirror and try to stay ahead of the pack. It's not as though changes in the airline market happen overnight.

I read the article this morning and I thought it was a fair assessment. BA has been driven by cost cutting to beef up profits, which I do not take issue with. But if during that process passengers are put off, then it is short term gain for long term pain. But I don't doubt that new innovation, products etc can get these people back--eventually.

H