I'm beginning to wonder if BA were too arrogant to consult with low cost carriers about how to deliver this service before implementing it?

I can't understand how the supposed premium airline (AC loves to assure us they are not a LCC), that charges higher average fares, actually delivers a worse service on a routine basis. Less choice of products, less stock, slower service.

It's bizarre. It seems like everything went into the marketing and no thought into actual implementation and service delivery. Which is a common critical management failing. Do they really think people are that impressed by being able to eat an M&S sandwich on a plane?