We've stayed at the Burj al Arab three times now. It's a special experience but my one piece of advice would be to upgrade from the base category to the Panoramic Suite. In my book they're the wow category at this property along with the Club Suites. I think you have to temper your expectations - don't go expecting perfect service (do you ever find that in Dubai?) or sensational F&B. The new terrace at the back has really improved the hotel as far as I'm concerned. The pools always used to be a bit boring now I really like them. Definitely go for the Burj al Arab and splash out for Rolls Royce or helicopter transfer. Absolutely worth it.