Am millennial and it blows my mind that anyone in AF management signed off on this idea. Just the idea that they're going to offer an airline targeted towards non-business travelers and then target one age group is a bit ambitious. They're essentially telling everyone not in that category that this isn't the for you. Speaking on behalf of millennials, I think most will see Joon and just laugh. It's like AF thinks that millennials don't view airlines are hip enough and need their own special airline.