I seriously have no idea what is going on with Hyatt. They already gutted a decent BRG program by switching it to an online form and allowing and clearly encouraging denials for any reason under the sun, and then to do this on top of that. It makes no sense.
Not sure what the plan is to compete with SPG/Marriott. Hyatt used to be stronger in several areas, and now it's pretty much just the breakfast benefit, which is only marginally better now with the recent cutbacks.