Originally Posted by
irishguy28
They don't suffer from this "publicity" either - no-one is going to not book, or cancel a booking, on the basis of this news.
Stories of discontent with the "fusion" have never been much of a secret in the Dutch media; not much has changed and I don't think much will change now, either.
brands have value; reputational damage is never a good thing. This story has gone global and consumers will remember what they read about AF-KLM's "dysfunctional" culture. Given the extremely competitive environment, this is not good publicity.