The way CX treats these regional flights as swappable does them so much harm, and they seem clueless/indifferent to it. The regional J hard product is simply atrocious and has to be so brutal if you're on a midnight route.

I would have to think overall, the higher yielding passenger is going to care about such things. Particularly if paying for a biz seat. I know I do.

In a few interactions with CX mid/upper-level management (senior guys overseeing whole departments, but not the top echelon) what strikes me is just how much more I fly and how much more I intimately know their own CX product - and their competitors' product - than they do. In a way it makes sense, because I fly 150k+ butt in seat miles on CX+KA annually, plus another 50-75k on competitors. But still surprising to realize it.

I don't think intentions are bad but it's pretty shocking when it's clear I better understand their own service flows, strengths and weaknesses than they do. They also don't know much about their competition, at best flying it once or twice.

I'd have to think they'd benefit from snagging 10-20 DM or DMP members to give them advice. I really think we know the product better than they do. This situation with equipment swaps is just one of the plainly obvious ones to me. In my discussions with these folks, they don't realize just how atrocious and uncompetitive their regional J seat is, and what a wide gulf it is between longhaul J and short-haul J. And how it is crushing to paying pax when the swap occurs and that hits yield.