Originally Posted by
kop84
Should people who fly less then $.12 per mile ($15K/125K MQM's) get GUC's that can have value in the thousands of dollars?
Of course...you are forgetting the cash value component of the American Express relationship to Delta. Estimated to haul in more than $4 Billion thru 2021, Delta is reaping huge profits through sales of these miles to the credit card companies.
As high spenders with these credit cards, the value to the cardholder and loyal flyer on Delta is rewarding for a mutually (Delta/AmEx/Passenger) beneficial relationship.
GUC's are only cleared when they are not sold; revenue management has taking the reigns in that department. So, a 'perceived value' of thousands, but in reality often a seat that might have flown empty otherwise...so a fixed cost of a premium meal (minus cost of coach meal) to Delta and and amenity kit?
American Express should be calling for an emergency meeting with the top Execs at Delta before their cardholders melt the phones...
In 2016, we were successful in getting Delta to reverse their Platinum/Diamond flying with a companion Comfort+ seat policy. They DID listen to their elites....why not now?
Here is a great
video on this revenue component of American Express to Delta.