Hotel Elite Status Comping
Having opened my post this morning, I am forced to question the value of elite levels in hotel programs when comping is so freely available. Included in this mornings post:
(1) Letter from Starwood offering complimentary Gold Preferred Guest membership (immediate Gold no stay requirements)
(2) Letter from Hhonors, with a Silver VIP card enclosed and offering Gold VIP after 4 stays.
The fact that neither of these offer is of any use to me (already Platiunum and Diamond) is not the point - but it does make you question what 'saturation' point will be acheievd and mid-level membership becomes valueless?
Nick