Memories, memories.
My favourite was the credit card cash transfer
that earned DC miles.
I don't think too many got the snailmail invitation. I did, and transferred almost my entire card limit of just below £30k on a daily basis to and fro. I was in Canada at the time and wasn't sure whether all would work. It mostly did though not entirely friction-free. Some transfers were queried as suspected duplicates. If I were ever to do it again, I'd vary the amounts.
These were the best value miles I ever earned.
My first 'bmi' miles were on London City Airways from LCY to the near continent in the 90s, credited to Virgin Freeway.
Anybody else remember the Billy Elliot event?