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Thread: Master List of New Hotels and Disposals
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Old Jul 5, 2017, 3:16 am
  #1423  
adobbing
 
Join Date: Mar 2007
Location: Cheshire
Programs: HH Diamond, IHG Diamond Am Elite, Best Western Gold, Marriott Bonvoy Gold, Radisson Rewards Gold
Posts: 1,713
Originally Posted by chrism20
Travelodge have spent a lot of money in the U.K. over the last five years or so.

Some of the older HIXs are now only marginally better than a Travelodge. The rooms are sparse but they have spent a fortune and done tons of market research on beds and got a focus group to trial them etc. Still the bottom end of the market though.
Useful in capturing the lower end of the market that may otherwise make HIX's an even worse experience!
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