I've complained here before about getting kicked out of a survey after 10+ minutes of thoughtfully answering detailed questions, commenting on potential marketing, etc. and I know others have, too. I wanted to report a happy outcome. Twice in one week I completed 20-minute, very detailed surveys on my alcohol purchases and consumption, and both times was told I'd finished the survey and qualified for an extra section. I opted to complete the extra section and got kicked out a few questions later, apparently with no credit.
After the second time I contacted e-Rewards. It took them a few days to get back but the person who responded had actually checked my records and had seen that I'd spent a good deal of time on the surveys and credited my account with a total of $25.
So, it paid to complain (tactfully, with facts). They need to know when their clients are cheating the survey-takers because it can discourage the people who take the time to answer carefully and also cheats the companies that play by the rules.