Originally Posted by
jc94
Montreal has an "M" :P
Seriously where does this stuff come from? Engaged? Excellent service?
It's called paid product placement and to many people who know what these awards are, it is offensive. Achievers specializes in raising a company's profile and is an "employee recognition and rewards program".
I describe this a pay to play PR effort. To bring attention to companies, a PR entity gives them an award. Ever seen the Business Choice, or Consumers Preferred awards? You pay and you can get an award, even if really not merited. It's like the school field days. Even the fat kid who can't run gets a ribbon and a juice box.
This PR release has zero credibility with me. Air Canada shouldn't degrade its brand with this sort of thing.