I love following each others instagrams, and I also like to follow instagrams of hotels for upcoming stays. Some do it well. Some not so much. I stayed at Caresse early this month and continue to follow their IG. Their social media person has a great eye for what appeals and it brings back warm memories of our visits. I've got various safari camp stays coming up and have followed the instagram page for each. I tried a number of the chains and found their IG feeds very boring on the whole. I also will occasionally seek out the hashtag pictures for various properties, such as #littleongava where I'll stay in December. It gives me a sense of what to expect and keeps my anticipation high.