Customer research has indicated that the chauffeur service is important to only a small portion of our premium guests
First one must ask about the methodology used and how representative the sample was and were the questions phrased in such a way as to avoid bias.
Second the wording is very careful as they say small portion of our premium guests which suggests the data is not weighted by frequency of use and this small proportion could actually represent a larger proportion of trips made in the Premium cabin if it is the frequent users who value it