Originally Posted by
dburns
This is great advice and very accurate! I'm surprised that some lawyer hasn't started a class action for these types of campaigns. Can Delta really say fares are on sale when the prices are not lower than before the sale started? Seems deceptive at best.
It would be impossible to prove in a setting with dynamic pricing. I bought my flight for $400, the next guy bought it "on sale" for $600, but the third guy bought it at the last minute for $1000. Its still cheaper than the guy who bought last minute. Where companies get in trouble is when they say its been discounted from x price but they never sold any units at x price. Airlines can say that fares are on sale because they do sell seats at higher prices than the sale prices.