The only upgrade chance you got is if you have UA status - but the upgrade lists for HNL-SFO can be quite long and the first class to coach ratio is quite low on the high density 777's.
If you put a UA frequent flyer number on your UA reservation you should get credit on United (doesn't work the other way around as DL doesn't credit other INVOL tickets), and then request ORC from DL to get your MQM/MQD/MQS's.