I rented from Avis @ AUS last year with a 12:30 AM arrival and they said the system wouldn't let me pick up car until after midnight. My flight got in 45 minutes early so I literally had to sit there until the clocked turned because she said she couldn't access my reservation until her computer recognized the new day. It didn't change the number of days on the reservation anyway. I filed a complaint and got like $100 but it struck me as suspicious. Hopefully Hertz is better than that.
As for the Nissan Rogue, I had a reservation yesterday at MSN which has counter service only. They pre-assigned me to a Kia Soul. Ummm, no thanks. That may even be a downgrade from an Intermediate. I cancelled the reservation via the app (it let me even though car assigned) and am just going to Lyft/Uber/Bike it as Madison has bike rentals as well.