Originally Posted by
SQveteran
Over the next few months you will see SQ significantly discount economy class seats for flights in non-peak periods. Flying with empty seats is not positive and they know they need to improve yield.
That said, I agree with you that loyalty programs must embrace all classes of travel. The old business school mantra of the cost to acquire customers far exceeds the cost to keep them still holds true today.
Discounts on Y aside, I wish they would allow members to earn more miles than the measly 10% on discounted fares. Even a comparison against other *A airlines show that most airlines offer a minimum of 25%. The fact that other airlines allow me to earn more miles will drive me to take other *A carriers if the flight time is not significantly longer.
I earn more miles on a 1-night hotel stay than flying on a discounted fare on SQ.