Originally Posted by
lokijuh
One thing I think the myopic singular focus on J & F passengers is a folly they need to address. Sure J & F provide a lot of revenue, but surely they're not the only profitable passengers.
[...]
The focus of SQ is indeed J & F because SQ is a premium carrier and it makes most of its money from premium class seats.
Over the next few months you will see SQ significantly discount economy class seats for flights in non-peak periods. Flying with empty seats is not positive and they know they need to improve yield.
That said, I agree with you that loyalty programs must embrace all classes of travel. The old business school mantra of the cost to acquire customers far exceeds the cost to keep them still holds true today.