Works just fine for me and those for whom time is money in this free market system.
I am earning money doing productive work (or relaxing in a lounge) for pennies a flight (if you fly 2 round-trips per month, GE costs $0.84 per flight).
Even for someone making $20 / hour, GE pays off if it saves 5+ minutes per use. And that's before the jacket, shoes, 3-1-1 bag and idiot in front of you with the giant steel belt buckle who is surprised when he is asked to take it off.