Originally Posted by DFW DL
IIRC, the Above & Beyond program was discontinued at the end of 2001. I gave out my last one in early 2002; the FA who received it was grateful for the recognition even though the program had ended and it wouldn't result in any tangible benefit.
AA discontinued its similar program (You're SomeOne Special, or "SOS") at the end of 2002.
In my mind, both moves were a mistake. Who better to recognize and reward great service than frequent customers? But as the other posters have mentioned, the airlines aren't focusing on either great service or frequent customers anymore these days.
I just looked in my DAL file and I still have a couple of these cards. It's too bad they stopped the program, but I guess those cards I have are now collector's items. Maybe I should sell them on e-bay (although I've never actually been to their site) or how about if we get
Cholula to start the bidding right here for them at, let's say, $10,000?!?
