Originally Posted by
Raffles
The key for Ben, very simply, is whether the blog would still thrive if he wasn't travelling, because long term it isn't sustainable. I have no doubt that it is, either with travel reviews shared out among a broader team or the blog simply losing that element of it (which is a small percentage of the articles anyway).
Could the blog exist? Yes. Would it generate enough money for a full-time career? Probably not. He could shift to a more explicit credit card sales model, but that market is pretty saturated as is. The "I'm going to show you how to travel for free step by step" market isn't sustainable, and I think you'll start to see those blogs folding. Bens whole shtick, and what allows him to continue new customer acquisition, is his aspirational travel and personal "story". Without it, he isn't marketable.