Originally Posted by Andriyko

I am genuinely interested why some take these rankings seriously (including airlines) and quote them. I've for long believed that people are much likelier to post a negative review to vent their anger or dissatisfaction then make an effort to post about a positive experience. This makes the results skewed.

Some members here have probably taken more BA flights than the number of reviews there and their opinion of what can be expected of BA most of the time will have more statistical value than Skytrax reviews. (But it is good to know that only 20 people were annoyed with BoB enough to go to Skytrax and make an announcement about it).