Originally Posted by
BA6948
I am also very puzzled because some years ago BA used to have great ratings on skytrax and some were saying BA was overrated.
BA's service has declined in all cabins and it is not as if it is not a fact. It is a strategy by the management. BA can't be in the same league as AF, LH, KL TK or A3. Take a look at A3, do you think they are overrated? Most of their reviews are positive and reflect the better quality of service they provide.
Part of management's 'ability' to let service standards and innovation decline and still boost profits is A) milking the very high brand reputation BA built in the late 80s and into the early part of this century's first decade and B) the huge premium O&D market at LHR.
TK and KL, for example, have to rely heavily on connecting traffic - so they have to provide a better experience than alternate connections. Same with LH and AF to a lesser degree. I don't have the stat anymore - but LHR has something like 10x more premium TATL O&D traffic over the second place airport which I think is CDG.