Originally Posted by
UKtravelbear
Why do people give so much credence to this company and their 'awards' ?
They've had advertising standards authority rulings against them for starters.
Because while obviously not completely unbiased, they do tend to bear some relation to what people experience in reality. And this seems to be a very good example of where a change in the ranking is very well correlated with what is happening in reality. In fairness, the best airlines are ranked highest, and the poorer ones are ranked lowest, and I've never seen anyone present any actual evidence they can be bought.
People can complain as much as they like, but BA cannot be surprised by this. And whatever people think of Skytrax it does influence people as the most accessible airline ranking so is something airlines should be aware of. I read that LH for example had a specific plan to raise their ranking, and yes it involved service improvements, not paying off skytrax
