Originally Posted by
redpalmetto
Not so for those of us in the regions. From ABZ I am now routinely using KLM and connecting in AMS rather than LHR - will have maximum 8 BA flights this year (including 2 redemption) whereas I have been Gold for the past 5 years on BA.
KLM offers a good alternative if the start point is not the South East of England
Also the Middle Eastern and Asian airlines are serving the regions now, so with reasonable prices you can travel Eastbound in a quality long haul business class product the entire way, whereas BA via Heathrow would result in no tangible premium experience until reaching the lounges at T5 after a disappointing domestic segment.